Why Google Hates Your Website
Maybe you just paid tens of thousands of dollars for a new website, or maybe you have the same website as you did ten years ago. Whatever the case, Google hates it.
To understand what I mean, you have to understand what Google wants. Google lives or dies based on how quickly it can give quality information to someone’s question. The more times that someone is happy with what Google spits out, the more they will use Google, and the more money Google can make.
Google doesn’t care about people going to your website, they just care about making people happy, it’s how they make money. You are going to see how Google cares a whole lot about what is on your site, but how that has nothing to do with the site itself.
There are five main ways that Google says “FU” to websites, and that number will only grow
- Google My Business
- Featured Snippets
- Curated Content
- Created Content
- Cached Content
Google My Business
You can read my other article here about how important Google My Business (GMB) is. The whole point of GMB is to make a social profile about a local place, and to make it easily accessible. Google knows that very few people care about the 3,000 words of content on the front page of your website talking about your unique history. The user only cares about finding the exact thing they were looking for as quickly as possible. Websites fail to do this as effectively as Google can 99% of the time.
GMB solves the problem by showing people pictures, reviews, a phone number, directions and a short description, which is more than enough to satisfy what people want to know. By taking the website out of the equation, Google speeds up and improves the user experience.
You probably have seen them, but you may or may not have realized what they are. Google, by understanding how to best answer people’s questions, knows how to answer the exact questions individuals may have by showing them a snippet from a website. This again supports the claim that Google only cares about answering the question, not driving traffic to your site, and will cut your website out whenever it can.